Not every ‘smart’ pack has to feature a gizmo or an interactive device to make it clever. One Korean supermarket has launched a new form of banana packaging, which is being hailed as “genius” on social media. Not only does it, in some respects, extend shelf life, but at the same time promotes healthy eating! The supermarket’s innovative wrapping of its bananas includes a pack in which a set of six bananas are placed alongside one another in the packet in order of ripeness. In this way, customers can avoid purchasing a bunch of bananas that are already too ripe – or not ripe at all. Consumers are encouraged on the E-Mart website to eat one banana per day, starting with the most ripe banana and then working their way through the packet of six. Original article: AIPIA – Active & Intelligent Packaging Industry Association 27th October 2018

By |2019-04-11T16:21:40+02:00April 11th, 2019|